Web Page Personalisation
Web Personalisation is really tailoring the Web experience to a particular user. To achieve effective personalisation, organizations must rely on all available data, including the usage and click-stream data (reflecting user behaviour), the site content, the site structure, domain knowledge, as well as user demographics and profiles.
In the simplest methods of Web site personalization, a unique ID number can be stored using a cookie. When you go to the Web site, the server reads your cookie and retrieves this unique number. It then looks up the ID number in its database where the server stores all of items such as preferences and information. Items stored could include the location you live in or what soccer team you want to see scores for. The server can then respond with a dynamically generated, personalized Web page by merging information from your database with a predesigned Web page template.
Task
This project would involve building a series of sites which would replicate larger sites such as yahoo, daily mail (papers), BBC/ITV (TV sites), Amazon (shopping sites), ebay (auction sites) etc. These 'sites' that you build would only have to consist of a few pages. The main idea is to generate cookies or scripts etc which would try to collect as much 'intelligent' data about a surfer which could be 'passed' along the chain by a consortium of sites such as the auction site, the shopping site etc - to demonstrate/investigate how powerful such a collective sharing experience could be for these commercial entities if they were to come together and agree on a 'common cookie/information gathering standard' based on web page personalisation.
I guess what I am looking for is to demonstrate a simple scenario where someone searches for sleeping bags on an auction site. They then move to amazon and the ads which appear on amazon (or featured product of the day is 'tents'). They then move to the news site and items such as weather reports and travel newsitems are placed in prominent positions....something like that.