Audio Fingerprinting
Kevin Curran, Computer Lecturer - Magee College
She can of course try to remember the name of the radio station as well as the time and then call the radio station at a later occasion. But of course, by the time Louise gets home, she has forgotten everything. Wouldn't it be easier if Louise, while driving her car, simply could take out her cell-phone, push a few buttons, hold the phone up for a few moments, waiting for message containing the title of the song she was listening to? And that at the same time the song title and additional information was also sent to her mailbox?'
The scenario above is now possible with a new technology called audio fingerprinting. The essence of audio fingerprinting is twofold. Firstly, it entails the ability to extract unique features from music. These features are loosely analogous to normal fingerprints for human beings and are from now on referred to as (audio) fingerprints. Secondly, it requires clever searching algorithms to compare these audio fingerprints to large databases of previously extracted audio fingerprints.
Use ComParser to examine how feasible the follow scenario is:
1. Ad agency, X, needs to track and report where new advert for Ford Focus is broadcast on TV and Radio.
2. They sample the advert through the "audio fingerprint system", and then using the the broadcast monitoring platform from hookablemedia, they can track the advert using the fingerprint
3. A report is generated showing when the advert was played, on what station, between what programs (information taken from an EPG). (Further reports can be generated to compare advert from Toyota vs Ford, etc).
Any questions?